Don’t totally agree but also can’t agree more with the fascinating tweet!
Are immeasurable things measurable?
It’s always possible to measure, if we shift our interpretation of measurement from “how precise we can be” to “how much less uncertain we can become”.
Sometimes there’s a huge difference between “not measuring b/c it’s immeasurable” and “measuring to the best we can”.
Especially when something is difficult to measure, any additional reduction of uncertainty might bring about insights that make all the practical difference.
Data should never go alone. We shall thrive to realize change driven by data, insight, and creativity.