It’s a bit long, but it’s probably worth it.
folio
noun, a sheet of paper folded once
quarto
noun, the size of a piece of paper cut four from a sheet
Noah is a veteran designer and strategist with expertise in digital transformation, analytics, and big data.
Skill Levels
Noah raises the bar wherever he goes.
Noah has:
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Deep understanding of the design practice
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Rich expertise on designing driven by data, insight, and creativity
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Diverse work experiences and domain knowledge, including analytics, business intelligence, data science, and AI
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Strong creative and technical background
Noah works on design, strategy, and everything in between.
Other areas of interest:
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Enterprise Architecture & Transformation
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Design and Work Culture Evangelization
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Writing
Past Roles
Past Projects
Design
Strategy
Presentation
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The Mythical Transformation
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The Myth of Passion
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Measuring User Experience
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Documentary: Creatorland
Publications
According to two personality profiling results, Noah is:
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An Architect (INTJ-A) who’s an imaginative and strategic thinker, with a plan for everything
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An Idealist who is a quiet but deep thinker and who raises the fundamental issues.

Source: 16Personalities

Source: Facet5
Noah helps organizations drive change in design practice.
He works on both innovation of solution and innovation of meaning, walking on the fine line between design and business, in the context of organizational transformation.
In the innovation of solution, creative problem solving often includes a chain of clarification and a wall of clarity.
Techniques & Methods
Companies don’t need full-time specialists most of the time… Instead, companies need overlap. They need a group of people who have a range of skills. People who can do user research and strategy definition, swing into interaction design and content strategy, maybe kick up a prototype or two along the way (in one form or another), run usability tests at a couple of stages, and maybe even help out with visual design.
— Robert Hoekman Jr., Experience Required
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- Mindmap
- Vision/mission brief
- Sketching
- Storyboard
- Research
- Analytics
- Contextual inquiry
- Journey map
- Roadmap
- Prototyping
- Standardization
- Strategic planning
- The Lessig method
- (This list goes on and on and on, so it’d better stop here)
The thinking tools available to designers depend heavily upon the knowledge structure of the disciplines that play a role in the design project.
— Kees Dorst, Understanding Design
Curating the Legacy of His Archenemy Fanz Hugo
Writing Nonsense on His Website




It’s not who I am underneath, but what I do that defines me.
— Batman