The peak-end rule is essential to designing experiences. When in doubt, ask an experience designer if he knows it. When in trouble, secure the end.
The first step to understand design is to know that the act of designing doesn’t quite fit into the traditional, analytical approach of problem solving ubiquitously seen in business. Design goes beyond deduction, inference, to the realm of abduction. Design abduction is the source of creativity in business.
There’s nothing wrong in thinking that certain things in business are immeasurable or intangible, until it becomes an unfortunately habit that facilitates indifference to creative problem solving or creativity itself. Don NOT ask “what have we been measuring lately?” Instead, ask “what haven’t we been measuring lately?”
In the business world, creativity in design is first and foremost creativity in solving business problems. It’s creative problem solving, at least initially. There are no dull scenarios in business, because there are always ways to be creative if you try hard enough.
Do designers still read books? Despite the proliferation of short-form web content, books are still a thing. The former is very good at keeping us well informed, while the latter still best at delivering elaborated, accumulated, and well-organized collection of knowledge. Here are six books that helped and are still helping me. I hope they…