Framing Design in Business A new model of the design process provides an interesting perspective to look at design in business. Firstly, design happens on three levels: strategic, tactical, and operational: Then it gets interesting when those three levels intersect with each other: The six areas derived from the intersections ask different questions regarding design’s…
Tag: measurement
Are Immeasurable Things Measurable? A Brief Thought
The most important things in life are impossible to measure. The other important things are very hard to measure, or impossible to attribute success to. We keep replacing judgement with data, when we should use data to augment judgment — Tom Goodwin (@tomfgoodwin) September 17, 2018 Don’t totally agree but also can’t agree more with…
Designerly Thought of the Day #20180221
There’s nothing wrong in thinking that certain things in business are immeasurable or intangible, until it becomes an unfortunately habit that facilitates indifference to creative problem solving or creativity itself. Don NOT ask “what have we been measuring lately?” Instead, ask “what haven’t we been measuring lately?”
Tractatus Logico-Measuremicus: Goal Comes Before Measurement, Not Vice Versa
1. Goal comes before measurement 1.1 Before making any kind of measurement, we need to set goals first 1.2 Measurement can only be created according to goals 1.2.1. To measure anything, we always use a set of criteria for quantitative or qualitative qualification 1.2.2 The set of criteria reflects the aspects or angles from which…
