Design in Orgs Needs More Science Than Art (The Designerly Leap Trilogy Part I)

Design is, by definition, a service relationship. All design activities are animated through dynamic relationships between those being served… and those in service, including the designers. Design ideally is about service on behalf of the other—not merely about changing someone’s behaviour for their own good or convincing them to buy products and services. —The Design…

Are Immeasurable Things Measurable? A Brief Thought

The most important things in life are impossible to measure. The other important things are very hard to measure, or impossible to attribute success to. We keep replacing judgement with data, when we should use data to augment judgment — Tom Goodwin (@tomfgoodwin) September 17, 2018 Don’t totally agree but also can’t agree more with…