Design thinking takes the buzz, design doing takes time. Thinking is free. Doing is priceless.
Maybe you don’t need more designers, but more managers and employees who understand design, so that they know when to bring in more designers, how to collaborate with them, what makes good design, and who are good designers.
All designers bring about their personal design cultures. Only good designers’ cultures challenge your own work culture for the better. Bad designers’ cultures merely hinder your business wellbeing.
The second step to understand design is to acknowledge that your way of designing is tightly coupled with your work culture and its subcultures. There is no universal process/method that “just works”, unless by “it just works” you mean “it works but”. Your work culture and the way of designing form a dynamic synergy of…
The first step to understand design is to know that the act of designing doesn’t quite fit into the traditional, analytical approach of problem solving ubiquitously seen in business. Design goes beyond deduction, inference, to the realm of abduction. Design abduction is the source of creativity in business.
There’s nothing wrong in thinking that certain things in business are immeasurable or intangible, until it becomes an unfortunately habit that facilitates indifference to creative problem solving or creativity itself. Don NOT ask “what have we been measuring lately?” Instead, ask “what haven’t we been measuring lately?”