Debunking The Myth of Design (Thinking) Process

“The correct regulative principle for anything depends on the nature of that thing.” —John Rawls Design Process is Not a Process The biggest misconception about design process is perhaps that we interpret it too literally. Design process is not a “process” per se. The act of designing doesn’t have a universal “process”. It’s highly coupled…

The Chain of Clarification and the Wall of Clarity

‘What do you mean by that?’ Scott Berkun’s post, The Best Definition of Innovation, points out a very important issue about how we solve business problems: The best thing is ask anyone who uses the word innovation is: What do you mean when you say that? Even in what he regards as the best definition…