Design is, by definition, a service relationship. All design activities are animated through dynamic relationships between those being served… and those in service, including the designers. Design ideally is about service on behalf of the other—not merely about changing someone’s behaviour for their own good or convincing them to buy products and services. —The Design…
Tag: insight
Does Analytics Generate Insights?
The tricky thing about analytics is that, it doesn’t really generate insights, and insights are largely irrelevant to the goal of analytics. Insight is a human diet, cooked with human judgement. The goal of analytics is to support decision making. If the analytics doesn’t support decision making, then it doesn’t have to be. When the…
