It’s a bit long, but it’s probably worth it.
noun, a sheet of paper folded once
noun, the size of a piece of paper cut four from a sheet
Noah is a veteran designer and strategist with expertise in digital transformation, analytics, and big data.
Noah raises the bar wherever he goes.
Deep understanding of the design practice
Rich expertise on designing driven by data, insight, and creativity
Diverse work experiences and domain knowledge, including analytics, business intelligence, data science, and AI
Strong creative and technical background
Noah works on design, strategy, and everything in between.
Other areas of interest:
Enterprise Architecture & Transformation
Design and Work Culture Evangelization
The Mythical Transformation
The Myth of Passion
Measuring User Experience
According to two personality profiling results, Noah is:
An Architect (INTJ-A) who’s an imaginative and strategic thinker, with a plan for everything
An Idealist who is a quiet but deep thinker and who raises the fundamental issues.
Noah helps organizations drive change in design practice.
He works on both innovation of solution and innovation of meaning, walking on the fine line between design and business, in the context of organizational transformation.
In the innovation of solution, creative problem solving often includes a chain of clarification and a wall of clarity.
Techniques & Methods
Companies don’t need full-time specialists most of the time… Instead, companies need overlap. They need a group of people who have a range of skills. People who can do user research and strategy definition, swing into interaction design and content strategy, maybe kick up a prototype or two along the way (in one form or another), run usability tests at a couple of stages, and maybe even help out with visual design.
— Robert Hoekman Jr., Experience Required
- Vision/mission brief
- Contextual inquiry
- Journey map
- Strategic planning
- The Lessig method
- (This list goes on and on and on, so it’d better stop here)
The thinking tools available to designers depend heavily upon the knowledge structure of the disciplines that play a role in the design project.
— Kees Dorst, Understanding Design
Curating the Legacy of His Archenemy Fanz Hugo
Writing Nonsense on His Website
It’s not who I am underneath, but what I do that defines me.